How a Viral Barbie-Themed Campaign Created High Demand for a New Sanitary Napkin in UAE
Client Overview
A newly launched negative ion sanitary napkin brand approached The Next Chapter, the best digital marketing agency in UAE, to build brand awareness and create buzz among women in the UAE and Dubai markets.
Challenges
A completely new product entering a competitive market.
Need to educate consumers about the benefits of negative ion sanitary napkins (antibacterial, deodorizing, and regulating body functions).Generating massive engagement and organic conversations among women.
Our Strategy
The Viral Barbie-Themed Campaign 🎀
With the Barbie Movie release just a month away, we leveraged the trend to connect with women emotionally.
Created a #BarbieCare campaign highlighting how the best sanitary napkin in UAE helps women feel fresh, confident, and empowered—just like Barbie!
Designed eye-catching pink-themed visuals and reels with influencers and micro-content creators.
Barbie Movie Ticket Giveaway 🎟️
Ran a high-engagement contest where users had to tag friends and share their self-care stories for a chance to win Barbie movie tickets.
This skyrocketed brand mentions, word-of-mouth marketing, and engagement among women in Dubai and UAE.
Influencer & Community Marketing 👩🎤
Collaborated with female influencers and women’s community pages to discuss the importance of choosing the best sanitary napkin in Dubai.
Engaged women in Facebook groups, Instagram stories, and TikTok discussions about comfort, hygiene, and innovative period care.
Results
✅ Massive Brand Awareness: Women in UAE started asking supermarkets about the product.
✅ High Engagement: The campaign generated 100K+ social media interactions and shares.
✅ Sales Surge: The product witnessed high demand within a short span of time.
✅ Community Buzz: The campaign sparked genuine conversations about period care and hygiene.
Key Takeaways
Trend hijacking (Barbie movie hype) helped the campaign go viral.
Engaging giveaways boosted organic reach and brand recall.
Influencer collaborations played a crucial role in product credibility.
Partnering with The Next Chapter ,best digital marketing agency in UAE ensures strategic and high-impact branding.
🚀 Looking to launch a new product with a viral strategy? The Next Chapter has got you covered!
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