Funnel Based Approach

Funnel Based Approach - 5 Property Sales worth AED 1.4 M within 2 months for a Leading Dubai Real Estate Agency

A well-established real estate agency in Dubai approached The Next Chapter with a clear goal: to generate genuine leads for top developers like DAMAC, Danube, Emaar, and Sobha Realty. The client had a strong brand presence, which allowed us to focus entirely on lead generation rather than brand awareness.

Objective

Generate high-quality leads from UAE, GCC countries, and India.
Optimize the AED 25,000 monthly ad budget to maximize conversions.

Funnel-Based Approach for Lead Generation

To achieve the best results, we implemented a funnel-based approach targeting different countries with tailored ad strategies across Google and Meta.

1. Top of the Funnel (TOFU) – Awareness & Traffic Generation

✅ Google Search & Display Ads targeting high-intent keywords:
✅ Meta Ads with high-quality video creatives showcasing prime properties.
✅ Geo-Targeting: Custom campaigns for UAE, Saudi Arabia, Qatar, Kuwait, Oman & India.

2. Middle of the Funnel (MOFU) – Lead Capture & Nurturing

✅ High-Converting Landing Pages with optimized forms and WhatsApp
chat integration.
✅ Google Lead Forms & Meta Lead Ads with instant follow-up automation.
✅ Country-Specific Creatives tailored for each region’s audience.

3. Bottom of the Funnel (BOFU) – Retargeting & Sales Conversion

✅ Retargeting Ads to warm leads via Meta & Google.
✅ Exclusive Offers & Payment Plans ads to re-engage interested buyers.
✅ Lookalike Audiences to target similar high-value prospects.

Results Achieved in 2 Months

✅ 5 Property Sales Closed
✅ Total Revenue Generated: AED 7 Million
✅ Ad Spend: AED 50,000
✅ ROAS Achieved: 140X
✅ High Conversion Efficiency & Optimized Ad Spend

Key Takeaways

🔹 Funnel-Based Targeting Ensured Maximum Lead Quality
🔹 Localized & Personalized Ad Creatives Drove High Engagement
🔹 Landing Page Optimization Improved Lead-to-Sale Conversions
🔹 Retargeting Boosted Customer Re-engagement & ROI

With a strategic approach and data-driven execution, The Next Chapter successfully exceeded client expectations, setting a new benchmark for real estate lead generation in Dubai.